3/8/2024 0 Comments Who invented hot cheetos![]() The crediting of popular Mexican food products in this country to whites is a trope that perpetuates the idea of American ingenuity and Mexican idleness. The former phenomenon was one of the themes of my “Taco USA” book. ![]() And their frustration over Sam’s article isn’t so much about Montañez rather than a microcosm of two big issues that continue to plague Mexicans in the United States: historical erasure and the continued yearning for heroes that white America can also embrace. But I understand why people are rallying behind Montañez. It’s easy to dismiss the critics as Flamin’ Hot Truthers who can’t see the Cheetos bag for the chip. Some even accused this paper of ulterior motives - best-selling author Julissa Arce, for instance, tweeted that The Times “just can’t stand us winning,” whatever that means. His supporters accused Sam of trying to tear down a successful Mexican, of wasting his time to investigate such a seemingly trivial matter. But another school of thought also emerged to defend Montañez. Sam’s story went viral, and many readers praised his work. But Sam found documents, people, videos and more evidence that showed Montañez had little, if anything, to do with the development of Flamin’ Hot Cheetos. The deposed Flamin’ Hot king’s resume is mostly real and truly impressive - the Ontario native did rise up from mopping floors to sitting in executive offices and on prestigious advisory boards. This past weekend, Sam crushed Montañez’s claims like a toddler squeezing a Cheeto into dust. I told Sam that, while I didn’t see any reason to discount Montañez, he should see if there was a there there. Times colleague Sam Dean asked me something I had never considered: What if Montañez hadn’t told the truth? I have done that and my stomach did explode, but I don’t think it was because of the Takis.Then about a year ago, my L.A. Don’t worry, Takis aren’t going to destroy your tummy-unless you eat, like, 100 bags in a row. Occasionally you’ll see old Facebook people passing around posts warning that eating too many Takis corrodes stomach lining or some other crazy claim. Takis sometimes get a bad reputation because of their spice and citrus flavor. At least I don’t think that’s what zombies taste like. Those Zombie Takis don’t taste like real zombies, they’re habanero and cucumber. Takis come in a variety of flavors and styles including Fuego, Blue Heat, Intense Nacho, Sweet Chili, Fajita Guacamole, and Zombie. So those dang junior high kids walking home from school might stop at a 7-Eleven and discover a new spicy snack. ![]() Takis first showed up at convenience stores. While many new food products debut on grocery store shelves, Takis had a different approach. So that means that the characters in Saltburn may have eaten a Taki at some point. They showed up in the United States in 2004 and came to Canada in 2015. That’s right, Takis were invented in Mexico. Takis first became available in Mexico around 1999. Or maybe a ghost came to him in the night and told him the secret to success. So, a guess is, one day Sanchez thought, what if I just rolled up one of these corn chips and then covered it in some of this spicy mix, and, bam, Takis were born. It’s a company that makes snacks-many of which are corn-based and spicy. But let’s have a guess, shall we? Barcel is the parent company of many products, such as cheesy Tostachos, spicy Churritos, and classic Mi Terra tortilla chips. It’s just as much of a mystery as Morgan Sanchez. There isn’t much information out there about Morgan Sanchez, but he most likely worked for the company that introduced Takis, Barcel. The website says that a man named Morgan Sanchez invented Takis. They weren’t around then one day they showed up! Spooky. There’s not a ton out there on the mysterious invention of Takis. Takis may have gotten their name from taquitos because they kinda look like taquitos. Now roll that sucker up like a mini-taquito and dip it in some spice powder. So imagine a flat, circular tortilla chip. What exactly is a Taki and why are they called Takis? But who invented takis? When were takis invented? Where were takis invented? How were takis invented? Let’s Takis about it. Well that weirdo kid was me and I still can’t get enough Takis. Everybody would be hanging out at lunch and someone with some Hot Cheetos or Takis would comment on how hot they were and then some kid would say, “I can eat 100 of them.” Everyone would gather around to witness the kid stuff their face with spicy snacks until they threw up all over the lunch room. Everybody knows that one kid in school who always ate too many Takis.
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